What if we could create scalable startups with lasting social impact?

In 2021 Fundamental emerged from the fusion of two worlds: Startup building and social impact.

Founded as a spin-out of Fundes by two experienced social impact leaders and two entrepreneurial startup builders, we came together with a shared vision: creating for-profit ventures to tackle LATAM's fundamental problems. This is how our Impact Venture Studio was born:

We're a young venture studio creating tech startups. But we also leverage FUNDES's forty-year legacy in the sustainable development of Latin América and its traditional economy.

Two of our founders, Elfid Torres and Corentin Larue, are prominent social innovators, while our other two founders, Omar Alvarez and Maxime Braun, have successfully built and scaled multiple technology companies.

When they met in 2021, they envisioned a new model together: a venture studio combining business ventures with social impact, for people to thrive in LATAM. Our hybrid origin has given us an edge in spotting untapped opportunities in LATAM’s traditional sectors. After one year of prototyping with the studio’s core team, we launched four startups in 2023 with like-minded entrepreneurs.

Our vision?

Fundamental will launch 10 ventures by 2028, transforming the daily reality of 250,000 microbusinesses and their community, rippling out to touch the lives of millions more.

Get in Touch
Get in Touch
Our startups are the result of a whole ecosystem coming together. At the core: our studio team, and the handpicked founders who lead these businesses to scale.

Between us, we have decades of experience in innovation, entrepreneurship and leadership in the world of social impact. Come meet the people behind Fundamental.

Studio

Elfid Torres
Leadership

Elfid Torres

CEO and Co-Founder

Corentin Larue
Leadership

Corentin Larue

Managing DIrector & Co-Founder

Maxime Braun
Leadership

Maxime Braun

Portfolio Director and Co-Founder

Giovana Hernández
Leadership

Giovana Hernández

CFO

Omar Álvarez
Leadership

Omar Álvarez

CTO and Co-Founder

Jorge Martínez Mora
Studio

Jorge Martínez Mora

Service Designer

Elías Vazquez
Studio

Elías Vazquez

Tech Project Manager

Rod Zavala
Studio

Rod Zavala

Lead Developer

Sarah Linder
Studio

Sarah Linder

Marketing Manager

Rosaura Landeros
Studio

Rosaura Landeros

UX/UI and Graphic Designer

Dulce María Hernández
Studio

Dulce María Hernández

Operations and Impact Manager

Gina Hollenbach
Studio

Gina Hollenbach

Business Designer

Our Entrepreneurs

+8 years in the LATAM healthy food market. Prior to joining Eco-Bodegas, Victoria founded her own business Raíces del Huerto which commercializes packaged seeds, superfoods, and dried fruits from Mexico and Peru through the modern retail channel and online.

Ékole

Victoria Lizárraga

CEO and Co-Founder Ékole

+8 years in the LATAM healthy food market. Prior to joining Eco-Bodegas, Victoria founded her own business Raíces del Huerto which commercializes packaged seeds, superfoods, and dried fruits from Mexico and Peru through the modern retail channel and online.

Previous founder with +8 years designing and selling innovative e-learning products.

Simón

Matt Dahirel

CEO and Co-Founder Simón

Previous founder with +8 years designing and selling innovative e-learning products.

Serial entrepreneur with +25 years experience in the field of entrepreneurship, technology and cosmetology and health in Guatemala.

Voalá

Lorena Chacón

CEO and Co-Founder Voalá

Serial entrepreneur with +25 years experience in the field of entrepreneurship, technology and cosmetology and health in Guatemala.

Previous founder with +13 years building circular economy business models and developing strategies that allow sustainable practices.

Trófica

Jesus Alberto Cruz

CEO and Co-Founder Reciclamos Juntos

Previous founder with +13 years building circular economy business models and developing strategies that allow sustainable practices.

Co-founder and consulting professional with 11 years of experience developing programs and strategies that strengthen small businesses in Colombia, including 4 years of focused recycling sector initiatives. 

Jaime Fernandez

COO & Co-Founder

Co-founder and consulting professional with 11 years of experience developing programs and strategies that strengthen small businesses in Colombia, including 4 years of focused recycling sector initiatives. 

Co-founder and people-oriented leader with a passion for innovation, learning, and growing businesses, bringing 5+ years of experience in the tech industry

Simón

Pablo Campos

Co-Founder

Co-founder and people-oriented leader with a passion for innovation, learning, and growing businesses, bringing 5+ years of experience in the tech industry